![]() Chicago MakersĬhicago Makers has a distinct appeal made for logos, banners, and social media promotions. Designed by The Paper Town in December 2022. Serif styles inspired by a printing press have an authoritative look to them and add a sense of tradition and professionalism to designs. Monargue has a royal quality to it, with classy thin strokes, upright alignment, and razor-sharp elongated serifs. Its hollow apertures accentuate the thick strokes and give it a retro vibe with its funky shapes and angles. Largest is wide, thick, and teeming with obnoxious curves. Slab serif fonts are great for digital designs that need to stand out and make a solid impression. The varying strokes add a stencil-like look to the letterforms, and the sharp serifs paired with curvy letter shapes add an irresistible look. Popular serif fonts like Monalista are bold and elegant, making them perfect for personal branding and logo design. It would pair well with a sans serif font in brand identities and magazine settings. is a great font for cosmetic and fashion brands, as well as editorial use. ![]() Bileīile is a serif font with a sense of grace and balance. It works well for brands that want a whispy and elegant look. It features wide open apertures, thin strokes, and long flowing serifs. Restrain has serif letterforms that create a dreamy look. It strikes the perfect balance between structure and organic shape. Old style serif fonts like Mafins allude to a mid-century modern aesthetic. It can be paired with a sans serif font slogan to create the ultimate modern look. It takes up space without overwhelming the design! It’s a great standalone font for logo design in consulting and law. Kinta is a serif typeface that uses white space to create an airy look. It’s a stunning font for classic restaurants, menu design, and product branding. Modern serif fonts like Ringift strike a balance between the stern look of sharp serifs and the elegant flow of winding ligatures. Let’s take a look at the most popular serif fonts for 2023! 1. Do use serifs for all print-branded materials.Don’t use serif fonts for long-form display body copy.Don’t use serifs if you want to appear futuristic or modern.Do pair serif headings with sans serif body copy in digital environments.Don’t use serifs for long-form text on small screens.Here are some do’s and don’t for using a serif font in your brand: If your business is in an innovative industry, modern sans serif fonts might be a better option. Serif fonts are great for the following industries: Are you aiming for futuristic, and current? Or are you hoping to recall an old-world sense of class? Think of the perception you want to set when choosing your font. Serifs suit some industries more than others. ![]() You won’t see Tesla using a serif font, but Tiffany & Co always will! How to use a serif font While some companies have redesigned their logos using a more contemporary-looking sans serif, many have chosen to stay the course of the traditional serif as it conveys a timeless and sophisticated sense of style. Take a look at some famous brands with serif font logos below! Famous brands with serif font logosīrands that use serifs are perceived as traditional, established, and trustworthy by viewers. These fonts are often pre-installed on computers, making them an easy default choice. The most popular serif fonts are Times New Roman, Georgia, Garamond, and Didot (to name a few). ![]() Sans serif fonts offer a more contemporary and modern look that suits the web better. Using sans serif fonts vs serif fonts: Serif fonts add a more traditional touch and are popular for reading in print. ![]()
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